Morocco’s premier coastal resort is a city of broad, palm-shaded promenades and international class hotels arranged along a magnificent bay of golden sand. Remodelled in the late 20th century after it was all but destroyed by the devastating earthquake which hit the region in 1960, Agadir is now a thoroughly modern city, made prosperous by tourism.
As a showcase of progressive Moroccan urban style, it’s impressive; for most visitors its biggest attractions are its holiday facilities and its glorious year-round sunshine.
Life in Agadir revolves around the beach, which is huge and, unlike other parts of the North African Atlantic, reasonably well sheltered from the ocean winds.
As a modern, purpose-built resort, Agadir has relatively few sights of interest, but the markets, fishing port and brand new marina are worth a look and golfers have three courses to choose from.
The principal reminder of the past is Ancienne Talborjt, a grassy mound where the medina once stood, preserved as a memorial of the 1960 earthquake.
Several beautiful, historic towns are within easy reach. The closest, Taroudannt, is a delightful, elegant walled town, with lively souks and good hotels.
Tafraoute, 200km southwest of Agadir, makes a good base from which to explore the Anti-Atlas Mountains; it’s particularly lovely in spring when the almond trees are in blossom.